HOW IT BEGAN
Spirited Event Group (SEG) is an Atlanta-based private event management company founded in 2017 by Grier Donald​.
The idea sparked when Georgia laws shifted, allowing breweries to expand their operations. As these venues evolved, Grier saw a need for professional event sales and management. SEG stepped in to fill that gap, providing sales support, coordination, and consulting to help venues increase bookings and elevate guest experiences.
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From the start, SEG has partnered closely with handpicked unique and charming venues to implement tailored event systems, streamline operations, and boost revenue. With a lean, expert team, SEG quickly grew from a handful of brewery partners to a trusted name in the Atlanta event scene.
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Today, SEG specializes in outsourced event sales and venue management, curating everything from birthdays and rehearsal dinners to corporate activations and happy hours. With proven systems, hands-on service, and a deep commitment to hospitality, SEG delivers results that keep venues and guests coming back.
MEET OUR FOUNDER
Grier Donald
Grier Donald is the founder of Spirited Event Group, an Atlanta-based firm specializing in private event sales and venue management. With 20+ years in hospitality and events—from national music festivals to brewery event programs—Grier helps venues maximize revenue without sacrificing day-to-day operations.
​After launching SEG in 2017, she’s partnered with venues like Gate City Brewing, Pontoon, Three Taverns, and Wild Heaven to streamline event sales and elevate guest experiences.
A University of Alabama and NYU alum, Grier blends business acumen with creative insight. She’s active in MPI Georgia and volunteers with the Giving Kitchen. Outside of work, she’s passionate about live music, spending time outdoors, and global travel.
OUR VALUES
SIMPLICITY
We simplify the event planning, booking, or sales process as much as possible with services that are easy to access, navigate, and utilize.
COMMUNICATION
We strive for efficient, clear, and responsive communication that prioritizes your goals and concerns. Transparency is key to trust, which drives successful events. We deliver timely, accurate updates every step of the way.
COMMUNITY
We embrace and celebrate the local restaurants, craft beverage makers, and event spaces that make communities vibrant. We support their continued growth by connecting them with people who want to celebrate milestones and plan events in one-of-a-kind local venues.
HOSPITALITY
We make event planning and management fun with a warm, inviting approach rooted in genuine hospitality and partnership. We pride ourselves on courtesy and creativity, and are eager to make your event a success.
FLEXIBILITY
When it comes to our venue network, there’s something for everyone. We work with venues of all sizes and types to meet a wide range of private event needs.
HOW IT WORKS
EVENT HOSTS
Submit an Event Inquiry
Tell us about your event—date, guest count, and vision—using our inquiry form.
Explore Venue Options
We’ll recommend the best venue options from our curated list of unique spaces.
Review & Select
Receive detailed proposals and choose the venue that fits your needs.
Secure Your Date
We’ll confirm availability and handle the booking process for you.
Plan with Ease
Our team will guide you through planning and logistics to bring your event to life.
VENUE PARTNERS
Submit a Partnership Inquiry
Tell us about your venue and goals for private events.
Meet with Our Team
We’ll schedule a call to learn more and see if we’re a good fit.
Customize Your Program
We’ll create a tailored plan to help grow your private event business.
Launch & Promote
Once onboarded, your venue will be featured in our marketing, proposals, and client recommendations.
Host Seamlessly
We handle the inquiries, logistics, and planning—so you can focus on delivering a great guest experience.